A business born to fail. This year has had my eyes flipped open to what the nooks and crannies of starting and managing a business are. I have never had a liking for entrepreneurship. In my school years, I had to choose between literature (rolls eyes; like I could ever give it up) and entrepreneurship, and you should know by now what I settled for.
Despite the derogatory truth above, I have always harbored a dream to open up and run a restaurant– I have loudly shared this calling. I love food and taking people on trips with space, art, and taste. This has always been my dream investment. And to invest, I did.
I started my business by adding salt to the wound. It was a pizza eatery. I personally did not mind doing some research about it and so I hired people I thought could take my dream on.
Audience and location were other cases in point to being on point. It contradicted the current situation. A business with no clear target audience and location is bound to suffer the bullets fired by a struggling economy.
The idea may not be the right one.
For me, it took an imagination that I realize now, I didn’t give as much time as I should have–I should have constructed some more. However, when I saw the beginning and the end, I was determined to start. I had some dollars saved to hit the market. I had quite a lump-sum amount of money, far and above the budget I had drawn up (or thought I needed).
My desire was to travel on the road to enviable profit margins and success… Hallelujah, I thought.
At about this time, everything didn’t work out. I had rushed the idea, as it was good I guess. The fact is that everyone loves food, but I failed to sustain what I had started. I kept hoping as well as looking for the jam to add to the sweet bread before me. I went back to the drawing board for something new and extremely better.
Here are my five key lessons from why a business was born to fail.
Focus, and this comes back to concentrating on a particular thing. Give it all your energy. Spreading yourself out too thin will not only wear you out but leave you with little achievement. Also, don’t lose sight of your vision for your business.
Keep the company of those whose drive is as their own, whose journey is as their own: Proverbs 4:7–8 puts it in such a great way, “Escape quickly from the company of fools; they’re a waste of your time, a waste of your words. The wisdom of the wise keeps life on track; the foolishness of fools lands them in the ditch. ” If you want to be a publicist, ever so often hang and learn from the company of publicists. Whatever you want to be, keep the company of!
If you wouldn’t want, eat, or use it, the market doesn’t need it; This means you need to be the first lab test for your idea, business, or product. If you don’t see how it solves a particular need or adds value, then your target market will not see/use it as well.
I want to stress this out for you: Meditate fully on the 7 gifts of the Holy Spirit. You will need these more than anything else. (How about you research this for yourself so that you can read all the different versions of what these gifts are, and how they will help you uphold your business).
Lastly, let your business have accountability partners. It could be your man of God, your business-minded friend or parent, your mentor, etc. Let them know of your plans, and be accountable at every stage of criticism. Accountability is what writers would call editors. Editors will blatantly tell you that the book you spent sleepless nights putting together is trash or grammatically unfit (hurting right?) but will advise you on what you can do to get better (the growth once you heed shall leave you above aptitude).
And that is it from me. Go start your business. You have been sitting on that idea way too long. Don’t forget to share your lessons and experiences too.
Adieu — Kyofuna Cynthia
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